Services provided virtually to those located in the United States & Canada and in person in Decorah, Iowa.
Do you feel like daily life takes more effort than it should? You try to stay organized and follow through on plans, but things still slip through the cracks. You feel overstimulated, overwhelmed, or stuck in cycles of procrastination, even when you care deeply about what you’re trying to do.
These are common experiences for adults with ADHD living in a world that wasn’t designed with their brains in mind.
Are you a parent of a child with ADHD who feels worn down by constant reminders, lost items, emotional outbursts, or daily power struggles? You want to support your child well, but you’re exhausted, unsure which strategies actually help, and tired of feeling like you’re always reacting instead of responding.
Are you a professional who works with ADHD clients and feels underprepared by your formal training? You understand ADHD at a surface level, but want practical, neurodiversity-affirming strategies that translate into real-life support.
Hi, I’m Bobbi-Jo! An ADHD Coach & Educator
I help individuals, families, and professionals deepen their understanding of ADHD far beyond the basics. Together, we identify specific areas of challenge, explore what’s getting in the way, and develop creative, personalized strategies that reduce barriers and support meaningful change.
I’m an ADHDer, diagnosed as an adult and also parent to 2 ADHD children with very different presentations. I have a master’s in social work and bring both lived experience and professional training into my work. I approach ADHD through a neurodiversity-affirming lens, recognizing ADHD as a natural variation in how human brains function, rather than something broken or faulty.
Many of the struggles associated with ADHD are not personal failures. They are often the result of systems and expectations built for neurotypical minds.
I aim to help people create self-accommodations, increase self-understanding, build skills and strategies and move away from survival mode toward living with greater intention, clarity, ease and compassion.
What We Mean by
“Embrace the Muchness”
People with ADHD are often told, directly or indirectly, that they are “too much.” Too talkative, too loud, too emotional, too messy. Their minds move too fast, they are too distracted, too forgetful, too intense. These messages can even come from people who care about them because of societal pressure to meet the expectations of our current environments.
Over time, consistently receiving feedback that something is wrong with how you naturally think, feel, or exist can lead people with ADHD to quiet themselves, mask their needs, and question their instincts. This is akin to the quote from the 2010 film Alice in Wonderland, when the Mad Hatter tells Alice she’s “lost her muchness.”
Merriam-Webster defines muchness as the quality of being great in quantity, extent, or degree. For ADHDers, that “muchness” often shows up as depth, intensity, curiosity, and originality. It can include creativity, spontaneity, intelligence, interest-driven focus, and out-of-the-box thinking. These qualities can be strengths when coupled with a supportive environment.
At Embrace the Muchness, I help individuals, families, and professionals move away from shame-based narratives and toward understanding. Together, we identify strengths, and develop personalized, practical strategies to support areas that feel challenging. The goal isn’t to make yourself less you. It’s to understand yourself more fully and learn how to live in ways that honor your needs, capacity, and muchness.
What is ADHD Coaching?
ADHD Coaching is a goal-oriented, collaborative process that helps ADHDers/their families develop individualized strategies to manage any challenge areas. Bobbi-Jo will help you optimize your strengths and work with your brain’s natural tendencies. Coaching involves goal setting, problem solving, accountability and education. Formal diagnosis is not needed to participate in ADHD coaching. Anyone who struggles with executive functioning (organization, prioritizing, task initiation, time management, emotional regulation, etc.) can find this process valuable.
ADHD coaching is NOT psychotherapy. Not all therapists have training in ADHD and how to manage it. Therapy differs from coaching in that therapists are able to provide clinical assessment, process trauma, and treat any co-occurring issues such as anxiety and depression. Some individuals choose to participate in both therapy and ADHD coaching concurrently, with coaching focusing on practical, specific strategies to address daily living tasks. As an ADHD coach, I can sit with you while you do that thing you’ve been putting off for 6 months (and will only take 15 minutes). With lived experience as an ADHDer and parent of ADHD children and years of training, education and experience, I understand how ADHD brains work and can help you develop workarounds and supports to live the life you want!
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Individual Coaching
Private, one on one, coaching for adults. We will set concrete goals, identify strengths and areas of challenge and create personalized strategies.
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Parent Coaching
Individual, customized support for parents of ADHD children. We will fill any knowledge gaps, explore your strengths and areas of challenge and identify specific goals for changes to make in your parenting to promote a connected relationship with your child/ren that also supports their independence.
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Group Coaching Programs for Therapists
Join other ADHDer therapists for coaching in a group setting. Gain strategies to manage your own ADHD while also connecting with others who “get it.”
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Professional Consultation
Individual and group consultation for mental health professionals to build their skills in working with ADHDers or individual case consultation.
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Professional Training
Live, on demand and custom training options for mental health professionals to gain a deep understanding of ADHD and how to best support ADHD clients from a neurodiversity-affirming approach.
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Educational Resources
A pre-built rabbit hole of educational resources about all things ADHD. This list can help individuals with ADHD, partners of ADHDers, caregivers of ADHD children, or professionals begin their journey to understand how ADHD brains work, and affirming approaches to support ADHDers.
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Digital Downloads
Workbooks, worksheets, and Canva templates for individuals or professionals to help support ADHD & Executive Functioning.
Ready to start learning about ADHD right now?
Join our free Facebook Group Embracing the Muchness to begin learning today. It’s a space for anyone wanting to learn more about ADHD to ask questions and share information.
Newsletter
Sign up for my email newsletter for Free ADHD Resources and Updates on Service Offerings! New subscribers receive a free ADHD/Neurodiversity Glossary sent after sign up.
